Article reveals the opportunities of introducing mobile learning techniques in the course of
collocations, etc. The term ‘Media education’ defines personality development via mass
foreign language study in high school. Modern pedagogical technologies, which involve ITtechnologies, Internet resources allow teachers to implement personally-customized teaching
methods, thereby providing individual and differential teaching approach. Current teaching
principles combine explicit and implicit methods. The former one represents the conscious
and aware learning whereas the latter technique is to assimilate lexical units subconsciously,
i.e. while participating in discussions, listening to live speech patterns, multiple repetition of
useful speech media to acquire special communication skills, relevant perception and
interpretation, develop creative abilities, critical thinking, analyze and assess media texts,
learn different ways of self-expressing via various media techniques. User-friendly interface,
modified information presentation are essential factors which facilitate a sophisticated
complex educational process, making the study accessible, updated regularly, client-tailored,
personalized. The technology of autonomous work with mobile devices is regarded as one of
the promising ways for students to overcome the difficulties of learning activities. Mobile
learning, based on the principle of guided interactive self-learning using mobile applications,
has ample opportunities for activating and intensifying students' independent activities. The
analysis of the use of mobile applications for learning a foreign language shows that
motivation is an important factor in self-education
